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July 24, 2002
Schneider Electric and Bobby Hamilton team up for Truck
Series Sponsorship
CHARLOTTE, N.C. (July 24,
2002) - Schneider Electric and Bobby Hamilton are teaming up
for another motorsports sponsorship. Schneider Electric has
announced it will expand its sponsorship by becoming a major
associate on Hamilton's No. 18 Dodge truck in the NASCAR
Craftsman Truck Series. Focusing
in on the market leading brand of electrical distribution
and control, Schneider Electric has chosen to place Square
D, the flagship brand in the United States, on Robert
Pressley's truck for the remainder of the 2002 Craftsman
Truck Series season. The Square D logo will now be displayed
on the hood and lower rear quarter panels.
.jpg) "This
opportunity developed from an existing relationship we have
with Bobby in Winston Cup," said Mike Lesley, Senior Vice
President of Sales and Marketing, Schneider North America.
"Sponsoring his truck - a truck that continues to have
strong finishes - is another tremendous opportunity for
Square D to build relationships with our customers. They
have responded very well to our motorsports program and this
is an additional way for us to continue those connections."
The additional sponsorship does not affect the existing
program with Schneider Electric and Winston Cup Series owner
Andy Petree's No. 55 Chevrolet. The dual-series sponsorship
will help Schneider Electric maximize its exposure and grow
product awareness through race programs.
"We are still committed to Andy Petree and our Winston Cup
Series sponsorship," Lesley continued. "This is yet another
way for our company to reach a whole new realm of racing
fans. Schneider Electric rallies behind its sponsorships in
this sport and we are looking forward to another
opportunity."
"I couldn't be happier," said Hamilton. "My relationship
with Schneider Electric and Andy's (Petree) race team has
been a great one, and for this opportunity to expand our
relationship with the people at Square D is nothing short of
fantastic for me and my truck team. I'm just glad that we're
able to help them grow their involvement in Motorsports."
Pressley and the No. 18 Bobby Hamilton Racing Team won the
season opener at
Daytona International Speedway in February and currently sit
eighth in the NASCAR Craftsman Truck Series points
standings. Through 12 races the team has recorded one win,
four top five finishes, and eight top ten finishes.
"It will be good to have a sponsor on the side of the
truck," said Pressley. "We've been racing most of the season
without a primary sponsor, and to have
Square D come onboard as a major associate is just going to
make this team even stronger. I know we still need
additional sponsorship, but to have such a strong company as
Square D step up and join us, tells me just what kind of
organization that I drive for. One of the best."
For additional information on sponsorship opportunities on
the No. 18 Bobby Hamilton Dodge or one of the team's other
two full-time entries in the NASCAR Craftsman Truck Series
please feel free to check
www.bobbyhamiltonracing.com
or contact the Marketing and Sponsor Relations Department at
Bobby Hamilton Racing at 615-754-6868.
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